A banner advertising takes a lot of consideration like type of customers, their expectations, sites they browse, looks and message of banners that attract them etc. Advertising agencies are working on these factors day and night to improve every banner advertising campaign they take over.
Cyberspace is becoming a ground of war for diverse companies hailing from diverse industries. Emerge of similar products, needs for sustaining and significance of each point won over opponents drive companies and individuals to pull maximum customers towards them. Graphical ups and downs of percentage indicating sales often descend on the foreheads dedicated to think 'somehow unique and distinguished'. One such forehead is of a corporate clad individual engaged in 'battle of branding' – Mr. Troy Bolton. Considering opportunities of landing a business in the cyber-ground, he brought his company in the web world and consequently dragged him to the never-ending battle of branding. Since then, he is involved in continuous process of revamping the looks – sometimes of his website and sometime the prelude to his website, the banner advertising campaign.
Having knowledge in some form of art is not enough to carry out a banner advertising campaign – he knew it. Though a banner ad is nothing but a combination of some texts and images, however, potential of appealing customers and skidding their mouse to click on it prompt people seeking professional help. Mr. Bolton, though a new-bie in this web-side of competition, but, his awareness prompted him hiring an online dvertising company. This company took his job of branding his company on its shoulder to make him better armed for the battleground. From planning of contents, visual images, choice of size and shape, putting ad on trials and how to get the most of traffic from each impression and other matters related to banner marketing has been now into the task list of advertising company.
Troy and his appointed ad agency begin their banner advertising project with defining his customers and finding the facts their expectations, sites where they seek relevant information on the products. Along with it, how existing players Troy has to fight against was taken under consideration was equally important. He knew, if his banner ad would echo identical 'free' and 'discount' offers or would create identical image of the product (regardless of the fact his products resemble theirs), then his ad would stumble on the ground. So they donned a different look for the products as to give his customers some relief from sameness. And brought it in front of customers through banners. Along with this, they generated curiosity amongst prospects by proper planning of copy writing – alluring them to find surprises. Visual aspect of the banner conformed the look of Troy's website and the products to be sold.
After adding and removing different types of movements, Troy and his posse of advertising pros came up with an animated banner ad that was not
Too bulky in file size to get loaded.
Too gaudy to distract his customers from it.
Having completed the brain-work on publishing network, he and his banner advertising crew knew which sites are mostly browsed by his customers and which sites include least number of banners of his competitors. They carried little experiments on the positioning of banner ad on publishing sites, whether top panel, in between contents or sidebars would suit the most. So the leftover part was to embed the ad with a simple HTML coding and tracking software to pass data on how many clicks and leads were generated by the ad. Phew, indeed getting a banner ad ready is not a job of any entrepreneur, but one backed up by a teal of advertising professionals.
Source: Rupiz Ads
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